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Sawa Holding

About us

Sawa Holdings is a dynamic and diversified conglomerate dedicated to driving growth and innovation across multiple industries in Ghana and West Africa. With a strong presence in retail, manufacturing, distribution, and services, Sawa Holdings leverages strategic partnerships, cutting-edge technology, and a commitment to excellence to meet the diverse needs of its clients and communities. Guided by visionary leadership and a core set of values, Sawa Holdings continues to set industry standards while contributing to the prosperity and development of the regions it serves.

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LEADERSHIP PROFILE

Jean Nassar is Chairman and CEO of the group. Born into a business family in Mopti, Mali on December 20, 1955, Mr. Nassar was a boarder in Lebanon. He then continued his studies at the University of Marseille, graduating in 1976.

He began his professional career as Renault dealership manager in Montargis and was successively promoted to best dealership in France.

Mr. Nassar remained there until 1984, when he undertook the creation of an import-export company for French products for Africa. He was hired by a Lebanese group based in France in the export of spare parts, then took on the challenge of launching a development strategy for sugar and rice in more than 30 African countries.

In 1990, Mr. Nassar became a partner and decided to diversify the group's activities by chaining partnerships with major groups such as Moët Henessy, Bosch, SKF, Donaldson, Cadburry, etc. Mr. Nassar has served as Chairman and Chief Executive Officer of the company since that date. Mr. Nassar is married with three children who are working in the group since 2016.

Jean Nassar

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OUR COMMITMENT

Mission

At Sawa Holdings, our mission is to empower communities through sustainable business practices and innovative solutions. We strive to create value for our stakeholders by continuously improving and expanding our services across diverse sectors.

Vision

We envision becoming a global leader in every industry we operate, setting new standards of excellence and fostering growth in the communities we serve. Our goal is to be recognized for our commitment to quality, innovation, and integrity.

CORE VALUES

CUSTOMERS

Our customers are at the core of everything we do. We strive to understand their needs and exceed their expectations. By delivering exceptional customer service and innovative solutions, we build lasting relationships and foster trust. Our global presence allows us to serve diverse markets effectively and responsively.

QUALITY

Remains at the heart of our operations, ensuring that every product and service we deliver meets the highest standards. For a multinational company like ours, maintaining consistent quality across diverse markets is crucial. We continuously invest in advanced technologies and rigorous training programs to uphold our commitment to excellence and customer satisfaction.

Eco friendly

SUSTAINABILITY

We are committed to sustainable practices that minimize our environmental impact. By integrating eco-friendly technologies and promoting resource efficiency, we strive to achieve long-term ecological balance. Our initiatives focus on reducing carbon emissions, conserving natural resources, and supporting global sustainability goals.

GROWTH

Our company is focused on sustainable growth through global expansion and market diversification. We emphasize innovation and strategic partnerships to stay competitive. By fostering a culture of continuous improvement and agility, we are well-positioned to capitalize on new opportunities and ensure long-term success in the dynamic global marketplace.

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